Color Psychology in Design and Marketing: Using Colors to Evoke Emotions

What is Color Psychology? Color psychology is the study of colors in relation to human behavior. In other words, it examines how colors affect our moods, bodies, and day-to-day decisions. In terms of marketing strategies, color psychology answers questions like: Does a certain-colored packaging compel us to buy a product compared to similar products with […]

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It’s Time for Rebranding

Creating a solid brand identity for your business is everything. As we have previously stated in our blog post “The importance of creating a strong Brand Identity,” the role that your brand’s identity has is undoubtedly the most crucial part in creating a constant market share. Weak branding undermines all your efforts to grow your

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