Creating a solid brand identity for your business is everything. As we have previously stated in our blog post “The importance of creating a strong Brand Identity,” the role that your brand’s identity has is undoubtedly the most crucial part in creating a constant market share. Weak branding undermines all your efforts to grow your […]

What is a brand? You want to create a business and you know that building your brand identity is essential. But what exactly is a brand? It may be easier to state what a brand is not; many people need clarification on this term. A brand is not a product you buy; it’s not a